Why use me for your copywriting needs? Let me count the ways!
First: “Location, location, location.” Real estate adage, sure, but if you’re looking for a Brisbane, Sydney or Melbourne copywriter, and if location is important to you, then I could tick the right box for you. Residentially speaking, I live in Brisbane but, thanks to the magic of the Internet, I provide copywriting services to clients Australia-wide. I have an office in the Brisbane CBD, another in Sydney’s Sutherland Shire and, when I’m in Melbourne, I work out of Camberwell. I’ve deliberately steered my career to facilitate travel and it enables me to visit two of Australia’s most exciting cities on a semi-regular basis.
So if you’re looking for a Brisbane copywriter, a Sydney copywriter or a Melbourne copywriter, there’s a big list below of reasons why you should consider engaging me for your next copywriting task, wherever your business is located in Australia.
I have over 12 years of experience writing for sole traders through to multinational corporations. In a nutshell, I save you time and money, make life easier for you, keep your communications consistent and on-brand and elevate your credibility.
Why would I call myself “just a copywriter”?
Because that’s all I do. I write copy. I don’t run networking groups or host conferences, I don’t produce podcasts, speak at seminars or teach people how to write and I don’t coach or mentor anyone. There are copywriters who do all these things and they’re bloody good at them. But me, I write and I’m bloody good at that.
In a 1hr call, Gina asked lots of quality questions in order to understand our business and 6 hrs later, completed the entire job which exceeded all of my expectations.
Though we operate in a fairly dry and uninspiring sector (commercial laundry equipment), Gina has been able to make our message more readable. We seldom have to amend or revise her copy, something we appreciate enormously.
We turn to Gina whenever we have need for copywriting and even to write ad hoc items such as speeches, LinkedIn material and some letters. After experiencing such efficient and courteous service, we are delighted to recommend Gina.
Gina was very quick to deliver what we required. She took the time to understand our business, gave us plenty of great advice and delivered above and beyond.
What we value most in our service professionals is to be able to depend on their skills and expertise, and not have to waste precious time reviewing back and forth to achieve our goals. Gina’s work is of the highest quality every time. We assign her a task and she delivers materials that are practically spot on.
- I work in finished copy, not drafts. Effective briefing allows me to understand your requirements from the beginning. You’ll receive finished work that you may just want to tweak, but which won’t require extensive rewriting.
- Outsourcing your writing requirements will free up untold chunks of time for you to focus on your strengths.
- No typos or spelling, grammatical or punctuation errors to correct.
- Job done … efficiently, expertly and to your deadlines.
- What is your time worth if you charge by the hour? How many hours do you sit at your computer either avoiding writing something or trying to get started? Now how much does that cost your business?
- Professional copywriting is an investment in the success of your business. Consider how much you’ve invested in the building of your website. If the words on your site don’t make sense, are riddled with errors or are just plain boring, no number of pretty pictures or even search engine rankings will generate sales or new customers.
- Online marketing – your website, newsletters, blog posts – is far more cost-effective than snail mail or other traditional marketing methods. And exponentially, the larger your database, the lower the cost per contact.
- Get the job done right the first time!
Ease and consistency
- Outsourcing your writing requirements to me as an independent freelancer means no agency fees, no lock-in contracts and plenty of flexibility.
- Personalised, one-on-one service and consistency.
- I take the time to understand you and your business from the beginning.
- You’ll enjoy working with a professional who understands your time is precious and that you don’t need to be constantly checking up.
- If you find it necessary to have an initial meeting in person with your copywriter, and you’re based in Brisbane, Sydney or Melbourne then that can usually be arranged.
Elevate your credibility
- Professionally written content always hits the mark.
- Poor quality writing will always ‘dumb down’ your offering and take the shine off the high quality of goods or services you actually provide.
- As I’m a native English-speaking Australian, your material will always be written in Australian English without ‘exotic nuances’.
- My testimonials are an excellent way for you to learn of the quality of my writing services.
- I used to run business networking groups in Brisbane so I have a broad network of connections.