Think how many websites you view in a typical week. Did you ever stop to think who wrote the words? Sometimes the business owner writes their website themselves. Or they engage a uni student, a friend or a casual employee to do it. SMART business owners engage professional copywriters who don’t just write but perform!
As a professional copywriter of more than 12 years’ experience, I’ve written countless websites. It starts with a briefing consultation over the phone which takes about an hour of your time. No complex questionnaires, nothing for you to sit and think about, just a conversation. Wait, it’s more than “just a conversation”. We discuss your products and services, your desired target audience, your brand’s personality and voice and your positioning in the marketplace. It’s a thought-provoking discussion that will give you crystal clear clarity that you may not have even known you needed. I take tons of notes then you go back to your business and I get to work writing.
Spelling and grammatical errors, yawn-worthy wording and downright dreary content is never going to win you customers! Let me wave my wordmistress wand and tighten it all up so your visitors can’t wait to buy from you!!
SEO, or Search Engine Optimisation is a toolbox that we use to help your website rank better in searches. SEO copywriting helps to increase your rankings by incorporating keywords your would-be customer would be searching for. There’s more to it but that’s the nutshell version. There’s also a fine line between writing for Google and writing for your potential new customer. I walk that line.
First step is a chat. We talk about what you need and why as well as how your website needs to perform for your business. Next, I send you a proposal outlining my Terms of Engagement, inclusions, exclusions, the deadline and firm pricing, plus an invoice for a 50 percent deposit. We book a time for a briefing consultation which takes about an hour, sometimes more and once that’s done, I write! Simple, isn’t it?