You could write your own property listings … OR, you could invest around 0.65% of your commission to have them written by a professional marketing copywriter. It’s chicken feed when you think about it but that powerful, enticing listing needn’t take you hours to write. What is the job of a real estate agent? I’ve asked agents this question myself and they variously tell me: “To connect buyers with vendors.” “To sell property.” “To make a sale.” Then I ask them what their strengths have to be in order to do those things. They tell me: “I am good at meeting and talking to people and building relationships.” “I excel at solving problems for clients (both vendors and buyers).” “I have great instincts and a genuine affinity for real estate.” Not one of them says their strengths are writing, making coffee, driving, taking photos, doing letterbox drops, managing paperwork or hammering signs into the ground yet they do all these things in the course of their job. Some might pay a local teenager ten bucks an hour to deliver their letterbox leaflets. Most will have the office admin assistant make the coffee. Even more will attempt to write their own listings and … Continue reading The best hundred bucks a real estate agent can spend