When saboteurs put needles in strawberries, two clever rural ladies devised a viral marketing campaign that led to a $70,000 fundraiser. “Cut ’em up, don’t cut ’em out” became the catch-cry of the whole sorry mess. The Big Two Supermarkets had to be schooled on how to safely consume the precious ruby fruit so that they’d keep them on the shelves! Thankfully, a couple of clever creative types put their thinking caps on and came up with this simple little gem. Coles and Woolies – known for not supporting local Increasingly known to support wealthier brands and overlook the little guys, Coles and Woolies have not had farmers’ backs for a long time. Case in point: $1/litre milk and $1/loaf bread. Yanking the strawberries off the shelves was a knee-jerk reaction. Sure, they may have been worried about the potential for injury and litigation but they didn’t count on the backlash from consumers. Meanwhile, kinder retailers such as IGA continued to stock strawbs and customers shopped there in droves. In response, The Big Two brought back strawberries and the kingdom rejoiced again. For a minute. Strawberry prices were lower than ever and pink smoothies were back on the menu in … Continue reading Cut ’em up, don’t cut ’em out – viral marketing for strawberries