Rewarding your VIP customers with praise and recognition can deliver more benefits than you might imagine. Discover how to use customer relationship marketing to attract new customers and grow revenue. Everyone loves a bit of recognition, including your customers. They support you with their dollars and by choosing to do business with you instead of your competitor. They may be a brand advocate of yours and sing your praises to their friends, relatives and work colleagues. They may talk positively about you on social media, refer you to people they know and mention you to perfect strangers. So wouldn’t it be nice to shine the spotlight on them to say thanks? (And in the process, it’ll deliver even more goodness back to you.) What I’m talking about is ‘customer relationship marketing’ or ‘transactional marketing’. And before you think it’s too difficult, I’ll tell you a little later how I can help. Star Client/Customer of the Month By nominating one of your customers as your Star Client or Customer of the Month, you instantly shower them with acknowledgement that they are very valuable to you and your business. But how do you make it happen? (And again, I can help you … Continue reading How to get your VIP customers to reward YOU