Where on earth do you start when you need a business website built?
For any business owner developing their online presence for the first time or building a brand new website for their business, I recommend my Homepage Blueprint consultation. It involves analysing what your business’s needs are, who your target audience is and how to ensure that you feed the right information to the right segments without putting up any roadblocks. We discuss your target audience and goals and I create a ‘blueprint’, much like the architectural drawings of a house, which you can then give to your web designer.
Web designers do a great job of constructing the site and making it look attractive, but they don’t necessarily utilise marketing elements that work to sell your business’s products and services. If it’s not created correctly in the beginning, it can be very expensive to go back and ‘retrofit’ the appropriate elements.
Information architecture, by any other name
Some may feel more familiar with the term ‘information architecture’ which is described on Wikipedia as ‘ the art and science of organizing and labelling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability.’
For a set price of just $399, the Homepage Blueprint consultation will provide you with a mock-up of your Home page and recommendations for the other pages of your site. You may be surprised to see what can be incorporated in the initial build that would be charged by your web designer at an hourly rate further down the track!
Here’s what’s included: