I’m Gina, aka the wordmistress. I’m a professional loner; no team of enthusiastic word nerds to pick up my slack. It’s just me. But when I say “just”, I mean you deal with one highly experienced individual every step of the way. I’ve been a full-time copywriter since around 2006, focusing mainly on writing for the Internet but I do also write print materials for clients. Over the years, I’ve assisted countless clients who are sole traders, not-for-profits, small and medium businesses and even multinationals, shaping words to fit their business’s voice, personality and objectives. You may or may not have heard of them and, due to non-disclosure agreements, I may or may not be able to name some anyway. You can view some of my testimonials here. I specialise in two things: bloody good briefings, and skilful word arrangement. Bloody good briefings I wouldn’t dream of sending you a drawn-out briefing questionnaire and expect you to find the time to complete it. I’d rather talk, one-to-one and have a conversation that prompts you to give me those nuggets of information you may not otherwise have thought to tell me. In around one hour, you’ll find yourself examining aspects of … Continue reading About