I’m Gina, aka the wordmistress. I’m a professional loner; no team of enthusiastic word nerds to pick up my slack. It’s just me. But when I say “just”, I mean you deal with one highly experienced individual every step of the way. I’ve been a full-time copywriter since around 2006, focusing mainly on writing for the Internet but I do also write print materials for clients.
Over the years, I’ve assisted countless clients who are sole traders, not-for-profits, small and medium businesses and even multinationals, shaping words to fit their business’s voice, personality and objectives. You may or may not have heard of them and, due to non-disclosure agreements, I may or may not be able to name some anyway. You can view some of my testimonials here.
I specialise in two things: bloody good briefings, and skilful word arrangement.
In the early days, I networked, hosted events, schmoozed, instructed, gave talks and was quite prolific on social media. Today, it’s just me, my keyboard, my dual monitor setup and the NBN. We can meet if you feel the need but considering I work for clients Australia-wide, the WWW makes everything so much more productive and efficient. One more thing I’m not: a coffee snob. I actually drink decaf but don’t let that put you off. I never write under the influence!
I wouldn’t dream of sending you a drawn-out briefing questionnaire and expect you to find the time to complete it. I’d rather talk, one-to-one and have a conversation that prompts you to give me those nuggets of information you may not otherwise have thought to tell me. In around one hour, you’ll find yourself examining aspects of your business you may not have explored for a while. Once we’re finished, I use my notes to write for you.
AKA ‘writing’. It’s about choosing the right words, sticking to an appropriate volume, incorporating SEO keywords if required, placing the words in an intelligent – sometimes creative – order and then revising. Once the words are delivered to you, they are no longer in draft form. The vast majority of my clients find they need to send back minimal revisions, sometimes none.
On any given day, I could be writing about Wagyu beef, artisan cookies, ute canopies, toilet paper and paper towel, commercial cleaning equipment, curry pastes, engineering, recruitment, real estate, finance, training, domestic solar systems or insurance. Take a look at who hires me.
In the early days, I networked, hosted events, schmoozed, instructed, gave talks and was quite prolific on social media. Today, it’s just me, my keyboard, my dual monitor setup and the NBN. I’ll meet you if you feel the need but considering I work for clients Australia-wide, technology is a wonderful thing and it’s all done by digital wizardry. That’s so much more productive and efficient. Disclaimer: I may be found drinking decaf out somewhere, banging away at my laptop keyboard.
I’m a readoholic but not necessarily books. I have wanderlust. I love comedy, red wine and rain. Bit of a clean/neat freak. I enjoy good conversation, meeting fascinating people and decaf coffee (yep, you read correctly).