Testimonials

Tennant Company – blog posts, industry editorial, press releases, LinkedIn articles

Tennant Company is an international brand headquartered in the US and our Australia/New Zealand division hires Gina to write various materials including magazine editorial, blog posts, press releases and education pieces for our market. We have technical products and Gina is always able to understand technical points of view and translate them into clear, reader-direct benefits. She has a strong ability to separate features from benefits and make it easy to read. As we have a lot of content that isn’t localised, Gina is able to translate into Australian business professional style.

Josh Hastings, Marketing Manager
Tennant Company ANZ, Sydney

Accurate Group – blog posts, newsletters, industry editorial, quarterly magazine

Working with Gina has been exceptionally easy; I usually send her a few bullet points of key messages I want to get across and she creates from there. From trade magazine editorial to blog posts and newsletters and our quarterly in-house magazine, Gina has adapted to our complex industry very quickly, understanding machines and tooling, and helping us communicate clearly and professionally to our customers across multiple channels. If you’re looking to step up your content and tell great stories – Gina is highly recommended.

Jarryd Biddle, Marketing Manager
Accurate Australia | Stirling Machinery | Panel Tools Online, Brisbane

Australian Gulf Seafoods – trade mission brochure

My name is Tamara Stanke, I am the Director of Australian Gulf Seafoods. We recently employed the services of Gina Lofaro aka wordmistress. The subject of the material required was quite difficult being Wild Caught Barramundi and pitching to a client based in China, initially I was really impressed by Gina’s enthusiasm, especially having little previous experience writing about wild caught fish. Secondly as we are preparing for a trade mission over to China we needed a quick turn around. Gina basically said ” I will get this done” and she absolutely did, well within our time frame. We have worked with a few copy writers over the years and Gina’s professionalism has really shined and stood out, even going as far as looking into the Chinese culture on clean and organic eating and then creating wonderful content that reflects this, something no other copy writers we have used before have done. The end result was fantastic. Her passion for words and creating amazing content is extraordinary! Australian Gulf Seafoods will definitely be using her extraordinary services again.

Tamara Stanke, Director
Australian Gulf Seafoods

Custom Supplements – website content

Gina was recommended highly to us by some associates so when it came time to write our new website, we made contact. We thought the process would be complicated and require us to put our thoughts on a page but Gina made it simple. In a 1hr call, she asked lots of quality questions in order to understand our business and 6hrs later, completed the entire job which exceeded all of my expectations.

I have already referred Gina to two more contacts and I could not speak highly enough of the level of professionalism. She took the time to really understand our business and more importantly our values. Then she was able to convert my passion into words, something I could not do.

Phillip Eddy, Founder
Custom Supplements, Brisbane

Accounting & Business Services Qld – newsletter

I am a new business owner and wanted to send a newsletter to my clients as a touch point to say hi.  I knew what I wanted to say but I didn’t have time to write it and I also wanted it to look professional.  I contacted Gina and after a very short phone consultation, she was not only able to ascertain what I wanted but she also came up with suggestions of her own.  Within a few days I had my newsletter!  It was much much better than I had anticipated and also much better than anything I could have written!  I will definitely be using Gina to prepare my next one.

Chanelle Michael
Accounting & Business Services Qld, Brisbane

Tennant Company – editorial, press releases, blog posts

Tennant Company is a multinational corporation founded in the U.S. that deals in heavy duty commercial cleaning solutions and surface coatings. As Marketing Manager for the ANZ region, I needed a copywriter who could understand the local culture of how we do business and who could write accordingly. I was already familiar with the quality of Gina’s work she’d performed for other companies and she came highly recommended. One of the most valuable elements she brings is her ability to quickly grasp the brief and to know how to interpret it to best communicate our messages.

We certainly benefit from Gina’s ability to think outside of the box. She brings added value through analysis and subsequent recommendations. She approaches tasks via the consumer viewpoint and as such has, on occasion, identified the need to rename a particular service offering to improve understanding and increase take-up.

Gina is adept at conducting interviews with internal and external stakeholders in order to extract information needed for marketing materials and conducts herself with full professionalism at all times.

Another element we greatly appreciate is the fast turnaround Gina provides for us. We often find ourselves needing copy delivered on a short deadline and she always does her best to achieve this.

Josh Hastings
Tennant Company, Sydney

 

Cafeideas – Customer of the Month stories

Cafeideas is a supplier of equipment and furnishings for the café and restaurant sector. The company takes enormous pride in the quality of our customer service and one of the ways we communicate that to other would-be clients is through Customer of the Month Stories that we publish on our website. For over a year, we have had Gina write these for us and we are thoroughly pleased with the quality of the service she provides.

After we have obtained approval from our customers, we send Gina their contact details and she liaises with them and books a time for a telephone interview. Our clients have provided feedback that Gina’s manner is courteous and professional and we appreciate that she upholds Cafeideas’ high standards when communicating with our clients.

Gina then talks the client through their experience with Cafeideas and extracts valuable nuggets of feedback with full objectivity. She also invites them to share information about their own businesses and devotes a section of the piece to their story.

The quality of Gina’s writing is exceptional. She knows just how to pull together the client’s comments to create an engaging and compelling story that others enjoy reading. Every piece honours our customers’ willingness to provide the feedback and reinforces Cafeideas’ own commitment to providing excellence at every stage of the relationship.

We highly recommend Gina for her professionalism, skill and our shared values.

Julia Gouye
Cafeideas, Sydney/Melbourne

 

Appoint Recruitment – various copywriting tasks

Gina is the ultimate wordsmith! She can take any brief and turn it into a masterpiece. Gina has gone above and beyond her original scope of works countless times to deliver truly ingenious and creative works of art.

Jackie Wythes
Appoint Pty Ltd, Brisbane

 

XL Services Bodies – website content, newsletter, marketing materials

2015 was a huge year for XL Service Bodies Pty Ltd as we launched a new arm of the business – Services Bodies Australia. SBA, in collaboration with Isuzu, produces work-ready trucks for small businesses through to national fleets. We have continued to use Gina’s copywriting services for our web copy, newsletters and marketing materials and found her to be quick off the mark in understanding our industry and jargon and articulating what we need to say, with minimal input from us.

Our work involves meeting strict deadlines, focusing on making a great impact and increasing our market share. What we value most in our service professionals is to be able to depend on their skills and expertise, and not have to waste precious time reviewing back and forth to achieve our goals. Gina’s work is of the highest quality every time. We assign her a task and she delivers materials that are practically spot on.

I unreservedly recommend Gina’s services and look forward to doing more business with her in the future.

JP Shelburn
XL Service Bodies Pty Ltd, Brisbane

 

Placed Recruitment – client interviews/testimonial extraction

For me, as a busy small business owner, there is a relentless list of things that have to be done and alluring lists of things that I would like to do, with time always ticking a little faster than I would like.

I was referred to Gina by one of my close friends. From the word go, Gina was in a different league to other copywriters I’d researched and had quick chats with. Responsive, personalised and a really good writer. As we’ve worked together over many projects, none of the initial traits have changed. Gina will still get back to you within hours, sometimes minutes of requests/feedback, always with great ideas and well-written copy.

When we started working together, I was looking at working on the things I wanted that were on the business, like blogs. Well lucky me. Since our first interaction, Gina has done lots of work for me on blogs, website content/proofing, testimonials and more. She is a fantastic writer with commercial nous and a joy to work with. I have and continue to use and refer her services. Also, I have had very positive feedback from my clients whom she has interviewed and extracted testimonials for me.

Gina adds value from the first conversation and is generous and honest in all dealings. Gina will contribute like it is her own business, there is not much more you could ask.

Geremy Glew
Placed Recruitment, Sydney

 

Latasha’s Kitchen – blog posts

28 June 2018

Gina was engaged to produce and write blog posts for our brand for almost 2 years.

During this period, she effortlessly injected her own enthusiasm for our brand and produced a variety of subjects using her own initiative focusing on her areas of interest whilst also taking into consideration our brand story, journey and target demographics. I have given her pretty much free rein to propose topics on subjects of importance to Latasha’s Kitchen audience.

In my opinion, Gina has gone way above the brief provided as she totally believes in the range Latasha’s Kitchen produces. She cooked and fed her family with our products and was also a great ambassador in her part of the world spruiking us to her wider network of friends and associates.

She researched interesting story angles and photographed the dishes she created. I found the quality of her work very much aligned with my brand. When she delivers the work, there is little by way of amendments to be done – such is the calibre, standard and work ethics she subscribes to.

Gina is always easy to deal with. I have no hesitation in recommending her for her ability to write appropriately for whichever audience and market she is assigned to.

Latasha Menon
Latasha’s Kitchen, WA

 

Appoint Recruitment – various copywriting tasks

27 June 2018

Gina is the ultimate wordsmith! She can take any brief and turn it into a masterpiece. Gina has gone above and beyond her original scope of works countless times to deliver truly ingenious and creative works of art.

Jackie Wythes
Appoint Pty Ltd, Brisbane

 

Cadmus Engineering – various copywriting tasks

14 May 2018

We have used the services of Gina, the wordmistress for several years now, initially to write our website content. Now we turn to her whenever we have need for copywriting and even to write ad hoc items such as speeches, LinkedIn material and some letters.

Aside from the quality of her writing, we know we can count on Gina to understand our needs and the style we require. It’s good to know we are in the capable hands of a true professional.

After experiencing such efficient and courteous service, we are delighted to recommend Gina for any copywriting or ad hoc services. We continue to work closely with Gina and envisage that our working relationship is long term.

Charbil Khoudair
Cadmus Engineering Pty Ltd, Sydney

 

IndiMex Cafe Bar Restaurant – multiple copywriting tasks

15 March 2018

We first started working with Gina in 2013 when we opened our second restaurant (our first in Brisbane) IndiMex at Greenslopes. Since then she has assisted us with a huge range of tasks as our business has grown to three restaurants and a food truck. We have relied on Gina over the years to provide us with copywriting that uses our very specific brand voice. IndiMex has a ‘funky’ personality and Gina skilfully carries this through all she does for us.

She has helped us with our websites, apps, printed marketing collaterals, signage, blog posts, ads, menus, social media, press releases, food truck signage and much, much more. She has been an invaluable member of the IndiMex family and proven to be a trustworthy and important consultant to whom I have turned for advice on many occasions.

Gurinderjit Singh
IndiMex, Indiyum & IndiMex On Wheels, Brisbane