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October 7, 2018

Cut ’em up, don’t cut ’em out – viral marketing for strawberries

When a saboteur inserted a needle in a strawberry, supermarkets immediately yanked punnets from shelves. Consumers were too wary to buy them anyway and even smaller grocers refused to stock them. But two clever rural ladies created a viral marketing slogan which steered support back in the farmers’ direction again.